4 Professional Tips for Planning a Video Shoot

Idea180_editor | 15 September

Professional video production can often be associated with expensive gear, glamourous models and slick graphics, and those are certainly important parts of it. However, an expensive product can still look and feel amateurish in the end if it’s done without proper planning. Here are some tips for planning and getting the most out of your professional video shoot:

1 – Prepare a Script

If you’re doing a professional video shoot, you probably have a story to tell, even if that story is just “look at how cool this product is, please buy it!”. It doesn’t have to be complicated, and it doesn’t need to be fancy. Building a script of what you want to happen in the video will help you prepare and prioritize; what will you need to get those things to happen? What will you absolutely need to shoot for the video to make sense? How much time will it take?

2 – Visit the Location

Visiting the location before the shoot is also a good way to prepare. You can hear for loud ambient noise, get an idea for how cold or hot it might get, see where the light sources and power outlets are.

3 – Look Up Some References

Sometimes you have an idea of what you want to do, but can’t quite think of how to make it happen. Looking for references that are similar to what you want to do, and then finding out how they were made, can help you be more precise with what you’ll need for the shoot.

4 – Mind the Logistics

The Devil is in the details. Whether it’s a crew of one or a team effort, a professional video shoot will need people to arrive at a specific time, to bring specific things. How will the crew eat, or drink water? Do they all have the right implements to work? Can they get safely to the set, and then back home? Once these questions are properly answered, the fun can start!

Make no mistake: a video shoot is a messy, unpredictable process. No amount of planning can guarantee that you won’t have to improvise a little bit. But by planning carefully, you can make sure that the crew is focused on making the best video possible. Professional video services like Kinetic-Studios can help you with this process, and all other aspects of your production! 

So if you’re looking for professional video production that includes sound design, graphics and multimedia design, look no further than Kinetic-Studios. We can help you make the best version of the ad campaign you have in mind. For more info, contact us at contact@kinetic-studios.com or give us a call at 877-216-5512.

Also, make sure to look us up on Instagram at @kineticstudios1.


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